We’ll only use your information if we have your permission, or we have another legal reason for using it. These reasons include:
We have set out below, the reasons we use your personal information, and which of the legal bases we rely on to do so and what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
When we refer to legitimate interests, we mean the interest of our business in conducting and managing our business to enable us to give you the best service/product. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
To respond to an enquiry from you. | (a) Identity (b) Contact | Necessary to take steps at your request prior to entering into a contract with you. |
To undertake credit-referencing and anti-fraud checks in connection with applications for and the operation of a credit account with us. | (a) Identity (b) Contact (c) Financial (d) Transaction | Necessary to take steps at your request prior to entering into a contract with you. Necessary for our legitimate interests in protecting our business from insolvent customers and fraud. Necessary for means of substantial public interest (preventing fraud). |
To provide goods and/or services to you, and to collect and recover money owned to us | (a) Identity (b) Contact (c) Financial (d) Transaction | Performance of a contract with you Necessary for our legitimate interests (to operate our business and recover debts due to us). |
To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you for feedback (c) Manage any account(s) that you hold with us (d) verify your identity (e) to enable us to manage customer service interactions (including refunds) with you | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications (e) Usage | Performance of a contract with you Necessary to comply with a legal obligation Necessary for our legitimate interests (to keep our records updated and to study how customers use our services) |
To administer and protect our business including our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise) Necessary to comply with a legal obligation |
To protect our website against spam and abuse, we use a service that uses risk analysis techniques to differentiate between humans and bots. | (a) Usage (b) Technical | Necessary for our legitimate interests to ensure the security and integrity of our website |
To measure and understand the effectiveness/usability of our website | (a) Identity (b) Contact (c) Profile (d) Usage (e) Technical | Necessary for our legitimate interests (to study how visitors use our site, in order to develop it, to grow our business and to inform our marketing strategy) |
To deliver tailored and personalised electronic content to you | (a) Identity (b) Contact (c) Profile (d) Usage (e) Technical | Necessary for our legitimate interests (for promotional and marketing purposes) If you visit our website, you may be served personalised advertisements for products whilst using other websites (including social media platforms). Any advertisements you see will relate to products you have viewed whilst browsing our website on your computer or other devices, or which we believe are of interest to you. These advertisements are provided by Woodie’s via market leading specialist providers using 'cookies' and similar technologies placed on your computer or other devices (see further information on the use of cookies in our Cookie Policy). You can remove or disable cookies anytime - see below for further information about Cookies. If you have provided us with your email address as part of a transaction that you have made with us, or as part of a competition that you entered, it may be used to deliver content through services from companies like Google and Facebook (for example, Google Ad, Custom Audiences). At the point your data is shared with these service providers, it is pseudonymised using an encrypted algorithm. Information about these companies’ terms and privacy notices is available on their websites. |
To use data analytics to improve our products and pricing activity, website, services, marketing and customer relationships | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of customers for our services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
To deal with issues, complaints or disputes arising out of our relationship with you/your business, and to prevent or detect crime, including fraud | (a) Identity (b) Financial (c) Technical (d) Profile (e) Usage | To establish, exercise or defend legal claims |
We may store details of your interactions with us. We may also record and keep track of conversations with us including phone calls, face-to-face meetings, letters, emails, live chats, video chats and any other kinds of communication.
We may use these to check your instructions to us, improve our service, train our people, manage risk or to prevent and detect fraud and other crimes. We may also store additional information about these interactions, e.g. telephone numbers that you call us from and information about the devices or software that you use.
We use closed circuit television (CCTV) in and around our offices and branches and these may collect photos or videos of you or record your voice. Our websites, apps, and other digital products may track and record your interactions with them.
We strive to provide you with choices regarding certain personal information uses, particularly around marketing. Where you have agreed to receive it, we may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which goods, services and offers may be relevant for you.
We will only share your personal data for marketing purposes in accordance with your preferences/consent. To make a change to marketing messages at any time, you have the following options either:
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.
If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may share your information with others where lawful to do so including where we or they:
We may share your information for these purposes with others including:
Where these third parties are our processors, we require them to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party processors to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions. Some of the third parties mentioned above, for example, many professional advisers and Revenue Commissioners, are controllers who, like us, are subject to specific obligations under data protection law, and who will have their own
Your information may be transferred to and stored in locations outside the European Economic Area (EEA) and the United Kingdom, including countries that may not have the same level of protection for personal information. This might be to certain other recipients such as other Grafton Group companies and third-party service providers (who processes your information on our behalf). When we do this, we’ll ensure it has an appropriate level of protection and that the transfer is in line with applicable legal requirements. We may need to transfer your information in this way to carry out our contract with you, to fulfil a legal obligation, and/or for our legitimate interests. Even in these cases, we’ll only share your information with people who have the right to see it.
You can get more details of the protection given to your information when it’s transferred outside the United Kingdom or the EEA by contacting the Data Protection Officer, see ‘Who we are and other important information’ section above.
We keep your information in line with our data retention policy. This allows us to comply with legal, accounting and reporting requirements or use it where we need to for our legitimate purposes such as managing your account and dealing with any disputes or concerns that may arise.
We may need to keep your information for longer where we need the information to comply with regulatory or legal requirements, help detect or prevent fraud and financial crime, etc.
If we don’t need to keep information for this length of time, we may destroy, delete or anonymise it sooner.
You have a number of rights in relation to the information that we hold about you. These rights include:
You can exercise your rights by contacting the Data Protection Officer, see ‘Who we are and other important information’ section above.